In fact you'll need only ONE page for this site. This is as lazy and easy as it gets. It will consist of: 1. An opt-in page 2. A redirect to the affiliate program sales page (you don't need to create this)
In this section, we will assume little to no knowledge of HTML on your part. If you're
familiar with how to code pages, great. This step will be easy for you.
If you're a complete newbie, you'll need to acquire some tools to make this whole
process as painless as possible.
What You Need:
1. A free or low cost WYSIWYG web page editor. WYSIWYG is an acronym for
"What You See Is What You Get". These are visual editors which let you type,
cut, paste, drag and drop all of your elements just like you would in a word
processor. You can also try 1st page 2000 which is available free from
www·EvrSoft·com.
2. The code to create your opt-in box. Generate this from your autoresponder
account. Simple instructions to do that would be found in your autoresponder
instruction manual.
3. Your hosting account login information.
4. An FTP program.
Direct Response Design Principles:
While there is no one "right way" to design your opt-in page, there is a basic format
which most marketers follow - using direct response principles to generate specific
actions from visitors.
An example is my sales page for Secret Affiliate Weapon.
Here are the key elements of a direct response page for this purpose:
. Bold, attention capturing headline
. Simple, uncluttered design with no or few graphics
. Compact and centered formatting. You can achieve this by placing your text
within a "table".
. Similar to a standard sales page with bulleted benefits and important information
bolded or highlighted in different colors.
. A definite call to action, which in this case is to get visitors to opt-in so you can
capture their names
Setting Up The Opt-In Page:
You can create your "Affiliate Money Machine" site in one of two ways: From scratch or
import an existing template you like into your WYSIWYG editor and edit from there.
In the following screenshot, you'll see the template for my 'ex site' (now turned into a
blog) www·EzineArticle·com loaded into an open source WYSIWYG editor called N-VU:
This shot shows how the opt-in box looks in the final mark up. Notice the dotted lines
and slider controls around the table. These allow you to resize the box to your liking. The
program handles the HTML in the background.