IMPORTANT

I can't over-emphasize the importance of your MASTER KEYWORD LIST. Your entire site, including its most profitable directions, lies in this blueprint. Please do this if you'd like to start your own business instead of browsing the job search web sites.

If you find creating your own list (with a database or spreadsheet program) to be too daunting, and if a text list is too awkward, let Site Build It!'s server-side Brainstorm It! do your work for you!

Brainstorm It! (BI!) is composed of two sections, equivalent to the right (creative) side and the left (analytical) side of your own brain...

1) Brainstormer -- This is the creative, brainstorming right brain division of BI!. Enter a "seed word" and use one of the Brainstormer Tools to generate hundreds of related words! Save yourself time and energy.

2) Master Keyword List (MKL) -- This is the analytical, left brain part of BI!. It is where you search, manipulate, analyze and delete your keywords.

Together, Brainstormer (the right brain) and MKL (the left) will help you find the most profitable Site Concept, the best spin for it, and the best topics for content.

Click-click... brainstorming is a snap. Follow the first 2 STEPS...

STEP 1 Select a Brainstormer Function
STEP 2 Select a Brainstormer Resource

I) Vertical Brainstorming
. Overture Keyword Selector
. Wordtracker All Words

II) Lateral Brainstorming
. Google Top 100
. Google 2nd 100
. More To Come

III) Get Demand For All Keywords
. Wordtracker Demand

IV) Get Supply For All Keywords
. Google Supply

And here's the best news. the innovative Brainstorm It! is but one of 50+ modules in SBI!'s comprehensive integrated system.

http://buildit·sitesell·com/main/home·html#FEATURES

Want to accumulate even more information about the intensity of the competition (i.e., the SUPPLY of keywords) for top rankings for your keywords? Use Search It!. (I told you that you would use this versatile tool often!).

Competition (STEP 1) > Overture Bid Price (STEP 2) > fashion model (STEP 3) Overture is a Pay-Per-Click Search Engine, so the companies you find are serious companies that do some research and are willing to pay for listings. They also tend to be a bit more marketing-savvy. So you'll get useful info here.

Try this now...

At the time of this writing, the winning bid to have the top spot on this search results page is $0.10. See where it says "Advertiser's Max. Bid" at the end of the description for each site? If you don't see a price, then the "regular" Search Engine algorithms have simply returned that site for free. This means that you can have that spot by bidding the minimum required bid!

On the other hand, "fashion designer" costs $0.24 to be #1 in the search results. This makes sense, since our Search It! research above showed that there were many more sites about "fashion designer" than "fashion model" (i.e., greater competition).

Want another sign of competitive SUPPLY? Note how many sites bid for each keyword. For example, 2 sites bid at least $0.10 for "fashion model." And 15 sites bid for "fashion designer." No contest, in this case. Expect some big price gaps in the bidding for "fashion designer," which has a much higher #1 bid.

Now remember, companies that pay for keywords are serious about their businesses. They are either merchants or content sites determined to build traffic. Visit the Top 10 sites. (Do 20 if you're feeling ambitious!) If it's a merchant site, it's more likely to have an affiliate program since it's already savvy enough to "pay per click." If it does have an affiliate program that fits your Site Concept, enter what kind of merchandise it sells and enter the URL of the "join page" into POSSIBLE PARTNERS for that keyword (as explained above).

If it's a content site, review its content and follow the "links out" in the same way as outlined above -- add to your POSSIBLE PARTNERS and IDEAS FOR CONTENT columns. Some of the content sites will be serious affiliate sites, so pay careful attention to what they are doing.

Repeat the process for all of your HIGH-PROFITABILITY "fashion"-containing keywords.

As we'll see near the end of this course, the Pay-Per-Clicks can be an extremely effective way to build traffic. We'll cover some simple strategies for bidding that will enable you to get the most bang for your buck or dimes or nickels! You can delay this step until then, if you prefer -- just thought I'd mention it if you decide to use Search It! for further SUPPLY research.

One special note... If your search on a keyword returns sites that seem inappropriate, it's likely that your keyword does not reach the people you thought.

For example, let's say that you want to write a page about how to price products. This page is meant to show e-commerce merchants how to price new products.

You decide that "price" is a good keyword...

Use Search It! > Brainstorming (STEP 1) > Overture Suggestions (STEP 2) > price (STEP 3).

The results are interesting. People searching for the keyword "price" are not business folks looking for "pricing" info. They are consumers looking for deals.

Save yourself time and money... "price" is not a good word to focus on. Nor is any word that turns up irrelevant results in Search It!. Now repeat this procedure for the keyword "pricing." BINGO! This is the right word.

OK, where were we? Oh yes...

Your DEMAND WINDOW's search generated many "fashion-containing" keywords, along with the DEMAND for each keyword.

Your SUPPLY WINDOW's search revealed the number of sites (i.e., the SUPPLY of sites) that provide information about each keyword, as well as a lot of leads to possible merchant-partners and even some ideas for content.

Now it's time to pick the keywords with the best PROFITABILITY. These will be the keywords with high DEMAND (i.e., tons of searches) and low SUPPLY (i.e., not too many sites found). Eliminate any words that appear too competitive (i.e., SUPPLY is too high in WINDOW #2 or bidding competition is too intense), especially if they are not searched upon very often (i.e., DEMAND is low in WINDOW #1). And especially if there do not seem to be many POSSIBLE PARTNERS for them!

For example, notice that "fashion knockoffs" was searched for only 3,350 times in the previous month. Let's say that a Search It! search returned 39,500 sites. Not the best combination.

Bottom line?...